Aesthetic Fonts for Instagram, Pinterest and Branding
“Aesthetic” fonts are the ones behind moodboards, Instagram highlights and boutique brands: high-contrast editorial serifs like Gloock and Bodoni Moda, light and airy sans serifs like Julius Sans One and Poiret One, and delicate handwriting and scripts for a personal touch.
28 free fonts, previewed with your text
- Gloock
slow mornings & golden hour
- Cormorant
slow mornings & golden hour
- Bodoni Moda
slow mornings & golden hour
- Playfair Display
slow mornings & golden hour
- DM Serif Display
slow mornings & golden hour
- Instrument Serif
slow mornings & golden hour
- Yeseva One
slow mornings & golden hour
- Libre Caslon Display
slow mornings & golden hour
- Viaoda Libre
slow mornings & golden hour
- Fraunces
slow mornings & golden hour
- Young Serif
slow mornings & golden hour
- Italiana
slow mornings & golden hour
- Julius Sans One
slow mornings & golden hour
- Josefin Sans
slow mornings & golden hour
- Poiret One
slow mornings & golden hour
- Tenor Sans
slow mornings & golden hour
- Montserrat Alternates
slow mornings & golden hour
- Unica One
slow mornings & golden hour
- Monsieur La Doulaise
slow mornings & golden hour
- La Belle Aurore
slow mornings & golden hour
- Shadows Into Light
slow mornings & golden hour
- Homemade Apple
slow mornings & golden hour
- Waterfall
slow mornings & golden hour
- Licorice
slow mornings & golden hour
- Meie Script
slow mornings & golden hour
- Stalemate
slow mornings & golden hour
- Love Light
slow mornings & golden hour
- Gwendolyn
slow mornings & golden hour
How to use it
- 1Use plenty of white space and generous letter spacing with thin sans serifs such as Julius Sans One or Tenor Sans.
- 2Set short headlines in a high-contrast serif and keep body text in a simple sans serif so it stays readable.
- 3Keep scripts for one or two words — a name, a signature or a single highlight — rather than whole sentences.
- 4Muted, neutral colours like cream, sand, sage and charcoal make these fonts feel even more aesthetic.
Type a caption, a quote or your brand name to compare them. Combine one serif, one simple sans serif and at most one script, and you get a calm, consistent look for posts, stories, product labels, stationery and websites.
Related guides
- How to install fonts on Windows and Mac (and use them in Word)A one-minute install on Windows or Mac — plus why your font might not show up in Word online or Google Docs, and how to share files that keep it.
- How to add fonts to Cricut Design Space (Windows, Mac, iPhone and iPad)Design Space doesn't have an upload button for fonts — it uses the fonts installed on your device. Here's how to install them on every platform.
- How to upload a custom font to Canva (including your own handwriting)Canva lets you upload your own fonts on its paid, education and nonprofit plans. Here's exactly how — and which file to use.
- How to add fonts to Procreate on iPad (and use your own handwriting)Procreate can import TTF, OTF and TTC fonts straight from the Files app. Here's how, plus a trick for using your own handwriting as a font.